At last count, more than two billion people were using Facebook. And those users are highly engaged with the content posted on the network: More than 800 million people like something on Facebook every single day.
Of course, when it comes to getting the biggest bang for your advertising buck, too large an audience can actually be a bad thing. After all, you only want to pay to expose your brand to people who might be interested in doing business with you. Fortunately, Facebook offers multiple layers of targeting, so you can focus your Facebook ads on exactly the right audience for your business to maximize ROI.
We’ll get into the specifics of targeting Facebook ads later on in this post, but for now keep in mind that Facebook’s huge, global audience combined with the ability to target your ad by demographics, location, interests, and behaviors allows you to access the exact people who are most likely to want to buy your products or services.
Need more convincing? Consider this: 95.8 percent of social media marketers worldwide said Facebook provides the best ROI of all social platforms.
Perhaps it’s no surprise, then, that close to two-thirds of advertisers worldwide plan to increase their Facebook advertising spend in 2017.
With your competitors already seeing meaningful results from Facebook ads and increasing their spend, it’s high time to develop a Facebook advertising strategy of your own.
Read More: https://blog.hootsuite.com/how-to-advertise-on-facebook/
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