8 ADVANTAGES OF DIGITAL MARKETING | ADVANTAGES OF ONLINE MARKETING

Global Reach

this is one of the important benefits of Internet Marketing. online marketing helps to reach your product or service beyond your local area and reach out to your target audience. a website allows you to interact with any person from anywhere in the world. You do not need to be there, and you do not need to travel.


Target the right peoples

in traditional marketing methods, you hope that your targeted audience may see your promotions. But with internet marketing, we can target customers based on several criteria, like interests, age, gender, looks like etc..
so you can sure that your promotions are reached on the right persons.wecan also measurable the level of targeting.so it gave a clear cut report to a marketer

Better Brand Engagement

to be live in the industry you need to build up brand awareness to ensure customer loyalty.appear online frequent is the best way to constancy manage the brand value and also getting more engagements.so through online marketing, your brand awareness level also will improve

Cost Effective

when compared to traditional way of marketing, digital marketing is cost-effective.if a person thinksto start digital marketing, he not need more capital or even no capital.you may start with a blog, email marketing, facebook, youtube Instagram etc to connect peoples. A traditional promotion like the daily paper, radio, TV, and flayer may cost very high. While a little fraction of this money can run PPC publicizing on Facebook, Google, and other PPC organizations.

Time Effective

compared to traditional marketing digital marketing is very time effective. we can perform our promotion within our office itself.no need of printing or other stationary items.a computer and good internet connection is the most essential tool we want to do digital marketing. and the result, that of the promotion, we get it very faster


Measurable

When you add an advertisement in the daily paper or a magazine, it can be hard to access the immediate deals and their sales affect your business. With the advantages of internet marketing, everything can be followed and tracked through detailed diagrams. These diagrams produce us activity development, traffic growth, leads and deals transformations from your specific search marketing efforts. Utilizing free analytics tools like Google Analytics, google console.. etc will help you measure the success of your internet marketing campaigns.

Helps in Follow Ups

in the traditional market to see owners giving their business cards to clients after business. Most of the times clients on such events misplaces the cards. It is just when the need emerges again for the same kind of service, they start to think where the card is. In digital marketing, you can easily get email addresses of both- the clients and the prospects. You may begin follow-up marketing to prospects by means of auto responding email. Hence, you can establish an effective after-sales relationship with your existing purchasers. The email gives profitable data about the item purchased, related rebates and coupon accessible on different merchandise and services, and hence acquaints new items to the clients.

Personalization

digital marketing benefits fare superior to conventional traditional marketing in terms of personalization, transaction execution, and data collection. You can serve a large number of clients simultaneously according to their particular interests. This is depicted by their whitelists, previous items purchased, IP addresses, pages visited, cookies, etc.

Makkani productions is an advertising agency in kerala with full-fledged digital production team engaged with all kind of design, video and audio production. We are a creative establishment specializing in branding, social media marketing, ad films, television programs, corporate videos, animations, and corporate events