3 Types of Advertising Media Available to an Advertiser

(1) Direct Mail:

This is one of the oldest types of advertising media for advertising agencies. Under this method message is sent to the prospective buyers by post. A mailing list is prepared for this purpose. Circular letters, folders, calendars, booklets and catalogues are sent under this type of advertising. In the sales letter an appeal is made to the buyers separately.

(2) Newspapers and Magazines:

These are the important forms of press advertising, newspapers are the most effective and powerful medium of advertising. Newspapers contain valuable information with regard to different current events. It may be referred to as ‘a store house of information’. There are daily, bi-weekly and weekly newspapers. Newspapers have widest circulation and read by many people. The newspapers may be local, provincial or national.

Magazines:

Magazines or periodicals are other important media of communication. Magazines may be released weekly, monthly, quarterly, bi-annual or annual. These are read with more interest by the readers as compared to newspapers. Advertisements given in magazines are more descriptive and attractive. They are usually in coloured form which depicts the product nicely and gives lasting impression to the reader.

(3) Radio Advertising:

Radio advertising is very popular these days. The advertisements are broadcasted from different stations of All India Radio. Radio advertising can be explained as “word of mouth advertising on a wholesale scale”. The advertising messages can be in different regional languages.

The most important advantage derived from radio advertising is that it covers every type of listener whether illiterate or educated. It is a very effective medium for popularising on mass scale various consumer articles. The coverage of this medium is wider extending to a large number of listeners. It ensures quicker repetition.

For More: http://www.yourarticlelibrary.com/advertising/9-types-of-advertising-media-available-to-an-advertiser/25870

Makkani Productions - We are one of the best Advertising agencies in Kerala & Creative Advertising Agencies in Calicut which undertakes all designing and development works including Brochures, Branding, Logos, Corporate events & Video Productions

Tags: Advertising Agencies in Calicut, Advertising Agencies in India, Advertising agency in India, Advertising Agencies in UAE, branding company in Calicut, branding agency in Calicut, Branding agency in Kerala, creative Ad Agency in Kerala, Ad agency in UAE