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Thursday 22 February 2018

The Key Differences Between Marketing and Advertising

You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth.

Let's start off by reviewing the formal definitions of each and then go into a deeper explanation of how marketing and advertising differ from one another:

Advertising Is One Slice of the Pie

The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Advertising is a single component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc.

Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.

The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement.

Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.

Marketing Is the Other Slice

Marketing is the systematic planning, implementation, and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. It's a step-by-step process that begins with a unique selling proposition — a compelling sentence that describes your business. This proposition then acts as a guiding theme, mission, which helps you identify target clients who are interested in your products and services.

Once you figure out who your target audience is, your marketing plan will then help you map out a strategy to best position your products and services. And after these strategies and tactics are developed, you will be ready to focus on an advertising strategy that will help you explain, teach and promote your products and services to different audiences in film, television, newspapers and magazines, the Internet, and other mediums.

Read More: https://www.thebalance.com/marketing-vs-advertising-what-s-the-difference-2294825

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Tuesday 20 February 2018

Why advertise on Facebook?

At last count, more than two billion people were using Facebook. And those users are highly engaged with the content posted on the network: More than 800 million people like something on Facebook every single day.

Of course, when it comes to getting the biggest bang for your advertising buck, too large an audience can actually be a bad thing. After all, you only want to pay to expose your brand to people who might be interested in doing business with you. Fortunately, Facebook offers multiple layers of targeting, so you can focus your Facebook ads on exactly the right audience for your business to maximize ROI.

We’ll get into the specifics of targeting Facebook ads later on in this post, but for now keep in mind that Facebook’s huge, global audience combined with the ability to target your ad by demographics, location, interests, and behaviors allows you to access the exact people who are most likely to want to buy your products or services.

Need more convincing? Consider this: 95.8 percent of social media marketers worldwide said Facebook provides the best ROI of all social platforms.

Perhaps it’s no surprise, then, that close to two-thirds of advertisers worldwide plan to increase their Facebook advertising spend in 2017.

With your competitors already seeing meaningful results from Facebook ads and increasing their spend, it’s high time to develop a Facebook advertising strategy of your own.

Read More: https://blog.hootsuite.com/how-to-advertise-on-facebook/

Thursday 15 February 2018

3 Types of Advertising Media Available to an Advertiser

(1) Direct Mail:

This is one of the oldest types of advertising media for advertising agencies. Under this method message is sent to the prospective buyers by post. A mailing list is prepared for this purpose. Circular letters, folders, calendars, booklets and catalogues are sent under this type of advertising. In the sales letter an appeal is made to the buyers separately.

(2) Newspapers and Magazines:

These are the important forms of press advertising, newspapers are the most effective and powerful medium of advertising. Newspapers contain valuable information with regard to different current events. It may be referred to as ‘a store house of information’. There are daily, bi-weekly and weekly newspapers. Newspapers have widest circulation and read by many people. The newspapers may be local, provincial or national.

Magazines:

Magazines or periodicals are other important media of communication. Magazines may be released weekly, monthly, quarterly, bi-annual or annual. These are read with more interest by the readers as compared to newspapers. Advertisements given in magazines are more descriptive and attractive. They are usually in coloured form which depicts the product nicely and gives lasting impression to the reader.

(3) Radio Advertising:

Radio advertising is very popular these days. The advertisements are broadcasted from different stations of All India Radio. Radio advertising can be explained as “word of mouth advertising on a wholesale scale”. The advertising messages can be in different regional languages.

The most important advantage derived from radio advertising is that it covers every type of listener whether illiterate or educated. It is a very effective medium for popularising on mass scale various consumer articles. The coverage of this medium is wider extending to a large number of listeners. It ensures quicker repetition.

For More: http://www.yourarticlelibrary.com/advertising/9-types-of-advertising-media-available-to-an-advertiser/25870

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